Hi I’m Alice…

I am the CEO of Liddell and Fig. I Created My social media management company after being inspired by the Fig tree analogy by Sylvia Plath.

In her analogy the writer speaks about how she has many ambitions and opportunities. She compares this to figs in a tree. Her hunger for the figs reflects her hunger to achieve her ambitions. She has so many ambitions and so many figs she feels like she cant choose a single option. Plath goes on to write about the figs going moldy and falling out of the tree, representing the opportunities she is missing by not being able to chose the right path for herself.

I refused to let this happen to me.

Liddell and Fig works with businesses such as Hospitality, Entertainment, Healthcare, Sports, Cosmetics, Retail, and many more industries